I work one-on-one with the owners and leaders of small and growing businesses. I’ve been on both sides of the table: advising businesses as a consultant, and running my own company since 2008.
How I work
I get to know your business from the inside: the numbers, the customers, the team and what you’ve already tried.
I take on the research you don’t have time for, like looking at competitors, digging into your data and talking to customers.
We sort through the options together and settle on practical steps your team can actually take.
Some clients need a single project. Others keep me on as an ongoing sounding board.
Areas of focus
A longer client relationship
Since 2021 I’ve worked with a long-established, family-owned specialty food business in New York. The engagement began with an analysis of the e-commerce platform and a roadmap for growing the online store. It has since expanded into an ongoing advisory role with the owner, covering marketing, operations and longer-term expansion.
Other recent clients
Expert-Vetted is Upwork’s highest talent tier, given by invitation after screening. Every review below was left by a client at the end of a paid Upwork contract, and the full set is public on my profile.
See all reviews on UpworkOnline consumer health brand
“I contacted Linda because my business was kind of stuck and I needed some guidance, and I’m so glad that I did that. She helped us by providing great ideas, research, and analysis.” ★★★★★ Founder · Upwork review
Same founder, follow-up project
“It’s always a pleasure to work with Linda. She is very professional, very creative, and always provides guidance for our company’s growth.” ★★★★★ Founder · Upwork review
Family-owned B2B services company
“Linda is great to work with. She’s extremely knowledgeable, enthusiastic about the work and goes above and beyond to ensure she meets your needs.” ★★★★★ Leadership team · Upwork review
Subscription loungewear startup
“Linda’s great and has great attention to detail! She made us a great business model in Excel that is thorough and easy to use!” ★★★★★ Founder · Upwork review
Early-stage software startup
★★★★★ Founder · Upwork rating
VR technology company
★★★★★ Head of Product · Upwork rating
About
In 2008 I founded Canopy Verde, an eco-friendly handbag brand that reached profitability in its second year. I’ve led everything from design and sourcing to sales, wholesale and PR. Nearly two decades later, the brand has more than 1,400 Etsy reviews averaging 4.9 stars and was an Etsy Design Awards finalist.
I’m also President and COO of Circle Rock Advisors, a concentrated value fund, where I head operations, compliance and business development. Earlier in my career I worked in management consulting at Bain, in B2B marketing at American Express, and in product development at FILA.
Owners tell me what helps most is having someone who has been in their shoes, digs into the details with them, and offers both an honest assessment and a clear path forward.
Running a business can be a lonely road. I’ve been there myself, and I love helping owners work through their challenges and grow.
Send me a few lines about your business and what’s on your mind.
I’m happy to start with a conversation.