I work one-on-one with the owners and leaders of small and growing businesses on everything from growth strategy to day-to-day operations. I've been on both sides of the table: advising businesses as a consultant, and running my own company since 2008.
How I work
I get to know your business from the inside: the numbers, the customers, the team and what you've already tried.
I take on the research you don't have time for, like looking at competitors, digging into your data and talking to customers.
We sort through the options together and settle on practical steps your team can actually take.
Some clients need a single project. Others keep me on as an ongoing sounding board.
Areas of focus
Growth
Operations and people
Featured client · 5 years and counting
Other clients
Expert-Vetted is Upwork's highest talent tier, given by invitation after screening. Every review below was left by a client at the end of a paid Upwork contract, and the full set is public on my profile.
See all reviews on UpworkE-commerce marketplace startup
"Linda is knowledgeable and provided a clear marketing plan for my platform launch… Her deliverables were detailed with clear actions and templates for potential client and vendor outreach. But what I appreciated most was how easy she was to work with, talk through strategies with and ask questions." ★★★★★ Founder · Upwork review
Online consumer health brand
"I contacted Linda because my business was kind of stuck and I needed some guidance, and I'm so glad that I did that. She helped us by providing great ideas, research, and analysis." ★★★★★ Founder · Upwork review
Family-owned B2B company, long-term client
"Linda is great to work with. She's extremely knowledgeable, enthusiastic about the work and goes above and beyond to ensure she meets your needs." ★★★★★ Leadership team · Upwork review
Online consumer health brand, repeat client
"It's always a pleasure to work with Linda. She is very professional, very creative, and always provides guidance for our company's growth." ★★★★★ Founder · Upwork review
Subscription loungewear startup
"Linda's great and has great attention to detail. She made us a great business model in Excel that is thorough and easy to use!" ★★★★★ Founder · Upwork review
VR technology company
★★★★★ Head of Product · Upwork rating
About
In 2008 I founded Canopy Verde, an eco-friendly handbag brand that reached profitability in its second year. I've led everything from design and sourcing to sales, wholesale and PR. Over nearly two decades, the brand has earned more than 1,400 Etsy reviews averaging 4.9 stars and was named an Etsy Design Awards finalist.
I'm also President and COO of Circle Rock Advisors, a concentrated value fund, where I head operations, compliance and business development. Earlier in my career I worked in management consulting at Bain, in B2B marketing at American Express, and in product development at FILA.
That mix of analytical training and hands-on experience shapes how I work. Owners tell me what helps most is having someone who has been in their shoes, digs into the details with them, and offers both an honest assessment and a clear path forward.
Running a business can be a lonely road. I've been there myself, and I love helping owners work through their challenges and grow.
Send me a few lines about your business and what's on your mind.
I'm happy to start with a conversation.
lwong@canopyverde.com